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Louis Vuitton is ahead of the curve

The brand is launching the LV Diamonds line, a feature of which is the ability to trace the path of a precious stone from a mine to a piece of jewelry.

Buyers will be able to see at what stage of production their stone is (mining, sorting, polishing and setting the diamond or diamond into jewelry).

The owner of the gemstone will also receive photographs of the raw mineral from which their sparkling stone was created.

Sounds great. We think the cost of such decoration will be no less “cool”. But in Pavlov Gem Gallery you can choose equally attractive jewelry at reasonable prices.

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